Our work

Publications

Programmes, briefs and analysis. Everything we produce is public.

Essay

Technology & AI

Borrowed authority: how a single word from an AI can shape what people believe

A language model can know that one source outranks another without any mechanism that makes the authoritative source win. When an AI calls an argument “the strongest,” it may only mean the argument is common — and the gap between knowing a hierarchy and applying one is where borrowed authority lives.

05

Policy brief

Economy & enterprise

Growth without hiring

Morocco is growing. The labour market is not. The missing link is the marginal formal hire inside the firms that make up 93–95% of the enterprise base — a bet most owners rationally refuse.

01

Policy brief

Economy & enterprise

Unused exemptions and the formal SME

Reductions and exemptions already exist in Moroccan law. The companies that remain formal often never hear of them — and so never use them.

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